Gary Halbert – How To Write Sales Letter That Will Make You Rich
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Gary Halbert – How To Write Sales Letter That Will Make You Rich Are you already rich? If not, you need to be 100% certain you make an enormous amount of money in the Year 2005… which… of course… is right around the corner. Here is why: We are now living in the most uncertain time in the entire history of our country. By this time next year, there may be peace and democracy in Iraq. Or, it could be such an awful mess, it is draining our country of several hundred billion dollars per month. Or maybe the situation in Iraq will be something in between I just don’t know. Neither do you. And nobody else knows either. what about the price of gasoline? Maybe it will be ten dollars or more per gallon. (It already is in some countries.) Or maybe it will drop to $1.25 (or less) per gallon. Again, I don’t know and neither do you nor anyone else. Same thing with the economy in general. A year from now, things may be rosy. Maybe everybody will have jobs and plenty of money. Maybe not. Maybe there will be a 30% unemployment rate and most people will be struggling just to survive. Maybe it will turn out to be something in the middle. Terrorism! Maybe they’ll blow up the Statue of Liberty, the stock exchange and the two nuclear power plants just south of Los Angeles. Maybe nothing will happen. The point is… Nobody In The World Can Now Predict The Future With Any Degree Of Certainty Whatsoever! But, I’ll tell you what I CAN do: I can show you (if you act right now) how to make a ton of money in 2005… no matter what happens! Look, about 30 years ago, I decided I wanted to become the best copywriter who ever lived. I’ve achieved that goal. At least I’ve achieved it in my own mind (the only place that really counts) and, to my own satisfaction. Now, I want something different. Now I want… To Be The Best Copywriting Teacher In The World! And, by God, I think maybe I am. Listen up: I have a friend who is, arguably, the deadliest man on earth when it comes to hand-to-hand fighting. What he likes, after he trains someone is, to have that person go hang out in biker bars. He doesn’t tell them to pick fights… because… he knows the bikers will take care of that part. Anyway, just to stay “tuned-up” my friend goes out to a biker bar every once in a while, all by himself. He just sits there until one or more bikers (the more the merrier) starts to pick a fight with him… and then… He Beats The Living Shit Out Of Everybody In The Bar! He’s been doing this for years. Now, let me ask you something: If you HAD to learn how to fight (like maybe you knew you were going to have to defend your wife, your kids or one of your closest friends) who would you want to teach you how to fight? Some movie star, kick-boxing, karate guy like Chuck Norris (who literally has never been in a fight in his life)? I don’t think you’d chose him to teach you. Not if your life depended on it. I think you’d rather be trained by someone like my friend who has… in real life … been putting his ass on the line for years… and… who is always ready to do it again. Anytime. Anywhere. Anyplace. The choice is obvious. Unless you are a complete moron, you always bet on a guy who “walks-the-walk” instead of some lame dipshit who just “talks-the-talk”. And, when it comes to copywriting… I’m the one who “walks-the-walk”… and… walks it best! I’m the only teacher in the world who has been hanging out in the “biker bars of marketing” for more than 30 years… and… who is always ready and willing to prove he is the best copywriter who ever lived. Anytime. Anywhere. Anyplace. Do you have the guts to go into the baddest “biker bars of marketing” with me? I’m NOT going to lie and tell you it’s going to be easy. I’m NOT going to lie and tell you it’s not going to be scary. It is NOT easy. It IS scary. It’ll jolt the hell out of you. But if you have the “heart” for it… You Can Achieve Total Financial Freedom For The Rest Of Your Life! You can get everything you need in the way of “equipment” from your local drug store for $1.39. (I actually went out and priced it.) You can, if you choose, work at home from your kitchen table. You can live anywhere you want. You can make huge amounts of money in a remote “Unabomber-type” cabin, a motor home, a boat… or… a mansion (you’ll be able to afford one)… or… a more conventional type “normal” office. It just doesn’t matter. Best of all, you will never have to kiss anybody’s ass for money… ever again! Listen up: A long time ago, I met a man I thought I despised. I was in the Army in Fort Knox, Kentucky in basic training. He was a little Puerto Rican guy and he was my platoon sergeant. He was very unfair to me. Once, we were going through tear gas training and my mask slipped off and I got sick. During the march back to camp, I felt so bad, I fell down. I figured my sergeant would tell some of the other guys to hold me up and help me make it back. However, he didn’t “exactly” do that. No, instead he yelled to the other guys… “Don’t stop for him! Walk right over him! Kick him as you go by! KICK HIM!” I got up and made it all by myself. He hardly ever let me get any sleep either. Maybe an average of three hours per night. He made me the “goat” of the platoon. I got all the shitty assignments. No matter how bad I felt, how little sleep I got, he just kept pushing… pushing… and pushing me. I can still remember him yelling at me right after I’d field-stripped my M1 rifle ( that dates me, doesn’t it?) and was having trouble putting it back together. This guy just didn’t care. Like I said, it didn’t matter if I was sick, exhausted from lack of sleep, nauseous from tear gas or whatever. He just kept pushing, yelling and forcing me to perform. I hated him. I mean, I REALLY hated him. Or, so I thought. You see, when basic training was over (finally, thank God), he had a private conversation with me. He told me not to have a bad opinion of myself. That he didn’t. He said that during every basic training bootcamp, there is always one guy who gets picked to be the “goat”… and… how that guy always gets pushed harder than the others. How the “goat” sort of sets the standard (in basic training) for what a soldier can endure. He told me he really cared about me. How much he wanted me to make it. How important that was to him. He was telling the truth. You know, since that time, I’ve had to (as I’m sure you have also) walk down many mean streets. For three years I was an MP in Europe operating under extremely stressful conditions. I was selected to go through some very special training at a certain U.S. government “facility” in Oberammergau, Germany… the existence of which… is not even dreamed about by any civilians and, very few commanding officers. Even in the highest echelons of the military. I think maybe I shouldn’t write much about that but, I can tell you, the violent types I was introduced to there are far worse than any nightmare you’ve ever had. I’ve been a prison guard and a prison inmate. I’ve gone up against guys with guns, guys with knives… and once… I had to cripple a guy twice my size who just simply gave me no other choice. The problem with all this is, I’m not an especially tough person and this kind of stuff really frightens me. What has been even more scary is standing up to the U.S. government and all the steel-edged, stone-cold, ethically devoid, soulless assholes you encounter when trying to do business in America these days. But so far (thank God and cross my fingers) I’ve survived it all… and even prospered BIG TIME… and… I do believe part of my survival and part of my successes (business, personal and military) can be credited to the “mindset training” I got from that little Puerto Rican drill sergeant. See, he knew something I didn’t. He knew, in real life, you don’t get to yell, “Time out” when you are sick, tired and scared… and then… have the enemy cut you some slack. NO! As real life teaches us all… The Enemy Will Rejoice In And Exploit Your Misery! So it is in the battlefields of war. And, so it is in the battlefields of business. Listen: Some time ago, I gave a seminar most of my readers don’t know about. It was a brutal seminar. At the end of that seminar, one man was sobbing. He’d become so emotional, he couldn’t speak any more. Was he angry with me? No, not all. He was grateful. What I did was, I attacked and demolished a project he was working on which didn’t have a prayer of succeeding. I made him “GET IT” right then and there… before… he wasted any more of his time and money. I wrote out on my easel and made him scream the following instructions… “Abandon This Stupid, Bullshit Project!” It wasn’t an act of cruelty. It was an act of kindness. And, I’m proud to say he and everyone else in that seminar room perceived it as such. Ever hear of Jeff Paul? In those days he was so broke, he couldn’t afford to eat in the restaurant where the seminar was being held. What he was doing (unbeknownst to me) was hiding out in his hotel room with his wife and they were eating peanut butter and jelly sandwiches. At that time, Jeff was trying to sell a $700 golf putter… and… I wrote a sales letter for him at the seminar right there in front of him and all the other attendees. Jeff and his wife don’t eat many peanut butter and jelly sandwiches anymore. He’s a multi, multi-millionaire with TV infomercials, and Internet and direct mail promotions that provide him with all the time and money to buy or do… anything he wants! And what about Joe Polish? Ever hear of him? The top guru of carpet cleaners? He was there too. Ask him how many millions he has made because of me. Another attendee was Ross Jeffries, a guy who teaches “Speed Seduction.” Now he “suffers” trying to figure out what to do with all the money and women he’s got. Ask him what that seminar did for him. Look, I can’t take credit for the success of Jeff Paul, Joe Polish, Ross Jeffries and all the others who became rich because of what they learned at my seminar. They made their successes themselves. And, I believe they have so much drive and ambition, they all would have made it with or without me. But, I do think I can take a little credit for being the “ass-kicker” that got them all “jump started”. You know, at that seminar, there were a number of people who had been reading my newsletters and going to my seminars for more than ten years. Every so often, one of them would stand up and say something like this: “Listen to Gary, damnit! I had a hard time myself accepting something he had told me to do six years ago… but… he was right. And now, well now I make over $1,000,000 per year!” By the way, that particular remark was made by Dr. Gerald McCarthy of Omaha, Nebraska. Who said… as near as he can figure… he has made about 9-3/4 million dollars from doing everything I taught him. I’ve never had testimonial letters like the ones that poured in from the attendees of that seminar. I’m thinking about having them all bound together and literally making a book out of them. Can you imagine… Having An Entire Book Of Nothing But Rave Testimonials?! Enough. Blowing your own horn is fine but, there should be a limit… even for me. So, let’s get to the important stuff. Just what was it I taught these people which seems to have literally turned around so many of their lives? Well, first and foremost, I revealed to them what I promised to reveal. Here’s a summary of just a small part of the important data I delivered: This time, I truly spilled my guts! For the first time in my career, I revealed everything I know about how to write “killer” sales letters. Including, all my special “dirty tricks” that don’t give other copywriters even a chance… when… they’re up against me! I taught them… what to write about… and… how to write it. I taught them the exact words to use! I taught them how to write brilliant copy… even on those days… when their minds are frozen ! I taught them exactly what “theme” they should take with different kinds of sales letters! I gave them a “masterpiece collection” of 57 sales letters… already written and tested … that have already been mailed and have already pulled in millions of dollars! Do you have any idea what a collection of “masterpiece letters” like this is worth? A real, no-bullshit collection of “killer” letters that have made copywriters rich? You won’t ever get a collection of letters like this from anyone else. These are letters anybody can “modify” to work for any mailing campaign in the entire world! I taught the attendees how to write a sales letter to get themselves a woman. A new job. A new client. To jump-start a new business. To sell their house. To “steal” a valuable employee from another company. In short, I taught all of them how to write a sales letter… that… would get them anything they wanted ! I explained how to get hundreds of glowing (and true) testimonials from all of their customers for free… and exactly… what to do with them to generate bigger profits! I taught them how to write copy so it “talks-the-talk” of any group of people to whom they write a sales message. This secret weapon will make even the most skeptical of prospects… stand in line and beg the person who wrote the letter to take their money! A weird (but effective) way to find the mailing lists that are perfect for your campaigns… and… how to test those lists… without mailing a single letter! A truly “no brainer” (yet almost always overlooked) way to “bump up” the size of your average order by 112% or more… automatically ! The exact words you should use to write a money-back guarantee that… increases sales … and… reduces refunds! A “can’t miss” way to get cash-rich investors to bankroll your projects… at zero interest ! How to immediately find and qualify that special “core group” of people who will be the best customers you will ever have! (It seems nobody but me knows it… but… there is always what I call the “list-hidden-in-the-list” which is made up of people who are… starving to buy what you are selling!) A simple way to identify those special mailing lists that almost can’t fail to make a profit! (This is so simple, even someone “braindead” could do it.) What kind of music you should always have playing when you are working… and… what exact volume it should be. NOTE: This will improve the quality of your writing by 9%! What exact temperature the room where you are writing must be. This will give you another edge ! (A 7% edge to be exact.) Exactly what you must eat (on days when you are writing)… and… exactly when you should eat it! (Another 4% edge.) The amazing secret of how to make compiled lists work. These are the biggest lists of all (some of them have 160 million names)… and… when you learn this , your profit potential will expand almost beyond belief! How to create your very own super hot mailing list for spare change… and why… this could turn into your hottest profit center ever! Listen up: I taught the attendees each one of those secrets… and… MUCH MORE! You can ask anybody who was there. But, I went beyond (way beyond) what I promised to deliver. What I actually delivered (in addition to what I promised) was something… far more valuable! And, it is this “something” that got everybody frothing at the mouth. Here’s part of it: One of the attendees, Larry Lee, a really neat little Oriental guy, asked me the following question: “Gary, what is the one best thing each of us could do to make $1,000,000 in the next 12 months?” I paused to think for a moment… and then… I spilled out a step-by-step, high-speed method of EXACTLY what I would do… if I were starting from zero… and.. I HAD to make a million dollars in the next 12 months. You know, I did not anticipate that question. And, to come up with the answer, I had to go into my “gun-to-the-head” mode of thinking. This is where I put myself (on an emotional basis) where it feels like someone… for real … will murder my children if I don’t write a winner… or… as, in this case, come up with a winning plan. And guess what else? I didn’t even know I knew what I knew… until… I was put on the spot by that question. There was a sense of tension, anticipation and wonderment… but… when I finished giving a BRILLIANT answer to that question… The Entire Room Burst Into Simultaneous Applause! There were a lot of surprises at that seminar. Even for me. The room was crackling with electricity. Nothing compares to the excitement of working with a group of world-class minds and people supercharged with excitement and totally… “tuned in” and “turned on” by what all of us were focusing on! And listen to this: This is the very best seminar on copywriting I have ever given. Or, for that matter, anyone else has ever given. This seminar occurred shortly before the new millennium. And mostly, it was about how to profit using what is now called “off-line” methods of doing business. But you know what? Everything I taught these people is now… because of the viability of the world wide web and the Internet… 1,000% Times MORE Valuable! All of this seminar was captured on audio tape. But those tapes were stolen and after they were recovered, they were lost. (It’s a long story and I’ll probably write about it some day in one of my newsletters.) But guess what? Because of all the recent hurricanes in Florida, I had to go to my storage facility and check on the condition of all the supplies and products we keep there for safe keeping. And guess what? In the course of doing this inventory… I Found The Tapes Of That Copywriting Seminar! If you are serious about making money, you need to have these tapes. And… you should probably listen to them at least three or four times… every year… for the rest of your life. When you listen to these tapes, it’s going to be like you were sitting right there next to me at the seminar in person. You see, I was “mic’d up” with a Shure pro-quality cordless lavaliere… so… YOU can hear every whisper I uttered. (Something most of the attendees often missed.) There were constant distractions at the seminar too. The attendees couldn’t hit the “pause” button and go to the bathroom, or get a drink of water, or listen to whatever insanity their neighbor was discharging into their ear while I was talking. The attendees were constantly swamped with stimuli, which was exciting and good for on-the-spot learning… but… they often missed things too. However… YOU Won’t Miss A Single Second! There were surprises for me too in these tapes! Because, you see, there were four “ambient” microphones spread around the room. Therefore, there isn’t a question, comment or rude muttering that gets lost. Listening to these audio tapes, you are not just a “fly on the wall”… it’s more like… you are God … with the nearly omnipotent power to hear everything… and… know everything from an insider’s viewpoint. And if you miss anything, all you have to do is rewind and hear it again! By the way, I advertised for “Speed Demon Typists” in the Miami Herald , got 199 replies, and hired a “virtual platoon” of the best typists in Miami to transcribe every word spoken at the seminar. So, if you purchase these seminar tapes, you will ALSO get a complete set of what I call the “57 Masterpiece Letters”… AND… a written transcript of the seminar. Are you starting to get the idea that maybe I took this seminar more seriously than any other seminar I’ve ever given? If so… YOU ARE RIGHT! One day, while I was driving in my car listening to some audio tapes, I had an epiphany. I realized this was the first seminar I’d ever given where… I held nothing back … and instead of trying to please the audience and tell them what they “thought” they needed to know… I Taught Them What They Really NEEDED To Know! What I did for that audience of attendees is much like what that brutal little Puerto Rican drill sergeant did for me. He “got” to me. In ways that have benefitted me all the rest of my life. And I have come to realize that, what I have to teach, if I do NOT hold back… can literally… Transform People’s Lives! And now, I have, I believe, found my “mission” in life. It may sound corny but, I really LOVE making a difference. In all honesty, I believe what I have to share with people is totally unique, extremely valuable… and… available nowhere else on earth! Can you imagine what it would be like to never again have to kiss anybody’s ass… or… do anything… you don’t want to do, in order to get money? Can you imagine having a business that brings in thousands of orders every day… and… running it from your kitchen table, your bedroom, or even your back yard… with zero employees? You CAN have it! Do It! Get This Material! STOP MESSING AROUND WITH YOUR LIFE RIGHT NOW! This is the real , no-bullshit way to financial independence. My attendees raved about this seminar even though… They had to pay round-trip airfare to come! They had to take time off from their own businesses or jobs! They had to pay hotel and other travel expenses! Plus, of course, they had to pay the $2,700.00 tuition fee to attend the seminar! Some of those attendees forked over (when you consider their expenses) nearly $8,000 to attend this 3-day event. But, all you have to pay to get all the audios (there are 18 tapes recorded on both sides)… the written transcript of the seminar… and… the “57 Masterpiece Letters”… is the tuition fee. That’s right. You only have to pay the $2,700 tuition fee which was just a small portion of what the attendees had to sacrifice for the same information. What this package is, is a culmination of my life’s work … and… YOUR Key To Financial Independence! You can order this material by check or credit card. I’ll even let you make payments if necessary. But, there is a “catch”. You have to talk with me personally before you can order… and… there’s a reason for this. You see, I’ve discovered a secret anybody can use to make a lot of money… if… they use it… Between Now And The First Of The New Year! It’s a secret that will work because of the conflict of the Middle East. And, it will work like crazy! If you can’t make money with this secret, you are beyond all hope. And listen: Making money by using this secret will not make you unpatriotic. Just the opposite. You will be making money because of the situation in the Middle East… and… by using this secret, you will be helping solve the problems over there. You are NOT going to learn this secret over the Internet. And, I am NOT going to reveal it to you in a letter. You can ONLY learn it from me personally by talking to me on the phone AFTER you have decided to buy the seminar tapes I have described in this letter. So, if you want to get the tapes and materials described in this letter (and the very time-sensitive money-making secret), you must talk with me personally. Are you interested in any of this? If so, you need to e-mail me your name and telephone number and tell me what time zone you are in and a couple of different times for me to call you. But, we’ve got to do this quick like a bunny. You see, I know this secret will work until the first of the year. And, I think it will work after that. But, I can’t be sure because the situation in the Middle East changes quite rapidly.